Marketing Specialist

Utica, NY 13504

Posted: 08/20/2018 Industry: Clerical Job Number: 125268

Marketing Specialist

This position is responsible for the coordination of marketing programs which support the sale of all North American products.

Responsibilities:

Upload and maintain content to websites and social media accounts. Monitor social media sites.

Manage the execution of product photography and video, including coordinating samples and scheduling creative partners and participating on-location.

Maintain current marketing literature and update as necessary.

Create and update specification sheets; generate product written submittals.

Assist and support sales team with printing and distribution of customized flyers, bill board and local promotions. Provide copywriting and editing assistance for marketing communications.

Create market ads for placement with varioius trade magazines, flyers and electronic media.

Assist and coordinate marketing announcements to identified recipients. .

Assist with and attend trade shows.

Participate with new product launches marketing plans and creative development process.

All other duties as assigned


Qualifications:

Bachelor s degree in Marketing, Graphic Design, Business or other related field or equivalent experience
Excellent written and verbal communication skills
Ability to interpret style, tone and voice of brand(s) through marketing communications
Must be resourceful, team focused, able to take direction, and be a proven self-starter able to work independently
Have strong attention to detail and ability to efficiently execute quality work in a face-paced environment
Computer expertise and confidence is absolutely necessary; familiarity with Microsoft Office (Word, Excel, PowerPoint) is a must
Position may require occasional travel

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